When it comes to improving your website's search engine performance, one of the most important steps is conducting a site audit. A site audit is a thorough analysis of your website's content, structure, technical aspects, and performance to ensure that it is optimized for search engines and provides a positive user experience.
Here's how to conduct a comprehensive site audit to improve your website's SEO:
The first step in conducting a site audit is to check for any crawl errors on your website. This can be done using tools such as Google Search Console. Crawl errors occur when search engines are unable to access certain pages on your website, which can negatively impact your website's visibility in search results.