Tracking metrics regularly helps identify trends and patterns in your website's performance and adjust your SEO strategy accordingly. For example, sudden drops in traffic can be investigated, and corrective action can be taken. By tracking your website's performance regularly, you can make informed decisions to improve your website's visibility, attract more traffic, and achieve your business goals.
Regular tracking also helps you capitalize on emerging trends and opportunities. By tracking your website's performance, you can identify new keywords to target, new channels to explore, and new strategies to implement.